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Squishmallows

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Squishmallows are incredibly huggable and cuddly since they are constructed of a soft, squishy substance. They are adorable and reassuring and come in a wide range of colours, shapes, and animal varieties.
The ability to collect Squishmallows is one of their primary characteristics. Fans can gather the over 1,000 distinctive characters to add to their collection; each character has a name and a backstory.
Squishmallows make great travelling partners, couch buddies, and bedtime companions. They can offer consolation and support and are ideal for both kids and adults. Additionally, they can be utilised as stress balls or just as room decor. Squishmallows are the ideal presents for loved ones of all ages.

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 Barbie

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For many generations of kids, Barbie dolls have been a symbol of childhood play and they still play an important role today. With a host of dolls and playsets that cater to a wide range of tastes and interests, there is a Barbie for everyone..
Princesses, fairies, mermaids, and even superheroes are just a few of the various themes available for Barbie dolls. In addition to the classic Barbie dolls, there are a wide variety of additional dolls available, including the Barbie Dreamhouse playset, Ken dolls, and Skipper dolls. Barbie dolls now comes in a wide variety of body shapes, skin tones, and hairstyles.
The Barbie accessory line also features a wide variety of playthings, including houses, automobiles, and career playsets. The range also includes play equipment like bikes, scooters & furniture.

category  Marvel
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Martin Goodman established Marvel Comics, an American publisher of comic books, in 1939. Early comics from the publisher tended to be science fiction and horror books, but it soon found popularity with superheroes like Namor the Sub-Mariner, Captain America, and the Human Torch. Marvel debuted the Fantastic Four, the Hulk, Thor, Iron Man, and Spider-Man in the 1960s; these characters went on to become some of its most well-known and enduring ones.

Marvel figures & play sets are available in a broad variety of characters and designs, such as traditional comic book designs and picture-perfect graphics. Many of the figures contain articulation, or moveable joints, which allow them to be posed in a number of ways. Some of the action figures also include extras like clothing and/or weaponry.

Marvel action figures are not just for collectors, kids love playing with them and making up their own stories based on the characters. Toymate always has the latest and best Marvel figures and play sets.

category  Pokemon
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contents Pokemon was developed by Satoshi Tajiri and Ken Sugimori and stands for "Pocket Monsters." Video games for the Nintendo Game Boy that were initially released in Japan in 1996 and then made available internationally are where the franchise's roots may be found. The brand has now expanded to encompass many sequels, spin-off games, animated television series, films, trading card games, and a variety of products.

The fundamental idea behind the Pokemon franchise is that players, known as trainers, capture and raise imaginary beings called Pokemon that they may then employ to engage in combat with other trainers. Currently, there are more than 800 varieties of Pokemon available for catching and training. Every Pokemon has a distinct collection of skills, statistics, and appearances of its own.

Children and adults can enjoy playing with Pokemon figures and making up their own stories with the characters, so they are not just for collectors. Pokemon figures and merchandise are very popular and make for wonderful gift ideas for every occasion.
Pokemon plush toys often features all the iconic aspects of the respective Pokemon like, the shape of their ears, tails or any special details like, Pikachu's ears or Charizard's wings and claws. They are renowned for having a soft, fuzzy texture that makes them ideal for playing and caressing. They can be washed and are safe for kids.

category  Star Wars
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contents Star Wars is a grand space opera that was written by George Lucas. The 1977 movie Star Wars, later retitled Episode IV: A New Hope, served as the franchise's launch pad and was a huge commercial and critical success. Since then, a plethora of prequels, sequels, and spin-offs, including television programmes, books, comics, and video games, have been produced in the Star Wars universe. Set in a galaxy where there is a civil war, the story follows a group of rebels who are brought together by fate as they fight the evil Empire, led by Darth Vader. putting it among the most renowned and successful franchises ever.

Since the 1977 debut of the first Star Wars movie, toys and accessories have become a mainstay of popular culture. Action figures, playsets, vehicles, lightsabers, blasters, LEGO sets, plush toys, board games, and more make up the range. Kids, enthusiasts, and collectors of all ages love Star Wars gear, which is the ideal present for any occasion.

category  Roblox
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contents On the Roblox platform for creating and playing massively multiplayer online games, users can create their own games as well as enjoy a number of different game genres produced by other users. The platform has developed since its initial release in 2006 to rank among the most popular online gaming spaces for kids and teenagers. Roblox, which has a sizable and engaged global user base, has recently gained popularity and developed into a cultural phenomenon. It has received accolades for fostering user creativity, cooperation, and education.

The toy selection consists of a wide range of distinct figurines and playsets based on well-known Roblox characters and games. Each toy comes with a special code that may be used to purchase virtual goods on the Roblox website.
Roblox toys are widely-liked by collectors as well as children because they give platform users a means to bring their favourite video games and fictional characters into the real world. This encourages imaginative play and lets users engage with the company and community.

category  Nerf
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Nerf blasters are foam-based dart guns that are popular for usage both indoors & outdoors. They exist in many different shapes and sizes, ranging from small, pistol-style blasters to bigger, rifle-style blasters. The N-Strike Elite, Rival series, and Zombie Strike series are a few examples of popular Nerf blaster models. These blasters' darts are constructed of foam, making them safe to use during play and lowering the danger of harm. These blasters are a favourite among both kids and adults because of their accuracy, power, and range. To enable for modification and personalisation, several of the blasters have features like sights, detachable magazines, and tactical rails.

category  Our Generation
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contents Our Generation dolls are realistic and relatable and are intended to promote positive values and self-expression. The 18” fully posable dolls have diverse skin tones, hair and eye colours, and come with a range of clothing and accessories.

The Our Generation doll range includes dolls, playsets, clothing, accessories, doll furniture and vehicles. The most popular playsets include dollhouses, school sets, horse riding sets, and camping sets. Doll clothing sets include everyday clothing, formal wear, and seasonal clothing. The furniture and vehicles range includes items such as bunk beds, a kitchen set, a beauty salon, and a scooter. The range also includes books, pets, and food items.
The Our Generation doll range are for kids ages 3 and older and intended to inspire children to develop new skills, express their creativity and explore their interests

category  Baby Alive
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The purpose of Baby Alive dolls is to mimic the experience of raising a newborn. These dolls are able to wet their diapers, eat, drink, and even cry. Skin tones, hair colours, and eye colours vary across the dolls. Bottles, diapers, and clothing are just a few of the accessories that come with the dolls.

The selection of dolls includes those with various features, such as those that can eat and drink, wet their underwear, and be bathed. Some of the dolls can also squeal and create other sounds that sound like babies. The food that the dolls eat varies based on the doll; for instance, some dolls only consume liquids, while others consume solid food.
The Baby Alive dolls are for children ages 3 and older and are designed to promote nurturing and caretaking skills. Being extremely popular Baby Alive makes a great gift for any occasion

category  Baby Born
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Baby Born dolls, created by Zapf Creations, simulate the experience of parenting. These interactive dolls mimic lifelike actions such as crying, sleeping, drinking, eating, and peeing their nappies.
The Baby Born doll range includes dolls that can eat and drink, wet their nappies, be bathed, and be trained to use the potty. Some of the dolls can even cry and make baby noises. Some Baby Born dolls come with interactive accessories like a remote control, a sippy cup, and a potty.
Baby Born dolls are for children ages 3 and over and can develop nurturing and caretaking skills and inspire creative play. Baby Born dolls are well made and very popular and make a great gift for any occasion.

category  Hot Wheels
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contents Mattel originally released Hot Wheels die-cast toy vehicles in 1968. Children and adults alike like collecting the automobiles because of their distinctive designs and vibrant colours. Metal is frequently used to make Hot Wheels automobiles, which are intended to be played with or displayed. Many are models for actual automobiles like sports cars and muscle cars. For playing with the cars, Hot Wheels also sells track sets and other accessories.

With thousands of new models created throughout the years, it is believed that more than 6 billion Hot Wheels vehicles have been produced since the brand was originally established. Love the brand? You can also get Bikes, scooters, helmets and more.
With a price point for any budget, Hot Wheels make a great gift idea for a small reward through to birthdays & Christmas.

category  PJ Masks
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contents PJ Masks is a children's animated television series based on the French book series "Les Pyjamasques" by Romuald Racioppo. The show first premiered in 2015 and follows the adventures of three 6 year old friends, Connor, Amaya and Greg, who lead a double life as the PJ Masks. They become their superhero alter-egos, Catboy, Owlette and Gekko, when they put on their pyjamas and activate their animal amulets. Together, they go on adventures and use their special powers to save the day from the evil villains Romeo, Luna Girl, and Night Ninja. The series is aimed at young children, and it promotes themes of teamwork, problem-solving, and using one's imagination.

The PJ Masks toy range includes a variety of toys and playsets based on the characters and settings from the TV series. The range include action figures, playsets, vehicles, dress-up, plush toys & more

These make a great gift for kids ages 3 and over.

category  Paw Patrol
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contents Paw Patrol is a Canadian animated television series created by Keith Chapman. The show first premiered in 2013 and follows a group of six rescue dogs – Marshall, Rubble, Chase, Rocky, Skye & Zuma - led by a boy named Ryder, as they work together to protect the community of Adventure Bay. Each dog has a specific set of skills and a unique vehicle, such as a police car or a fire truck, which they use to help people and solve problems. The TV series is designed to teach them valuable lessons about teamwork, problem-solving, and community service.

Paw Patrol toys are designed for preschool-aged children and include a variety of items such as figurines, playsets, and vehicles. The most popular Paw Patrol toys are the Paw Patrol Action Pack Pups and the Paw Patrol Lookout Tower playset. The toys allow children to recreate scenes and missions from the show using the miniature figurines of the main characters and playsets that resemble the Paw Patrol's headquarters.
Other popular Paw Patrol toys include vehicles such as the Paw Patrol Sea Patroller and the Paw Patrol Ultimate Rescue Fire Truck. These toys are designed to be durable and interactive and can be used to play with the figurines.

category  Peppa Pig
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 For young children, Peppa Pig is a British animated television programme. Neville Astley and Mark Baker produced the programme, which had its 2004 British television debut. The show follows the exploits of young pig Peppa, her family, and pals as they navigate daily life and pick up new skills. The programme instructs young viewers on problem-solving, relationships, and social skills while also being fun and informative. Both children and parents adore the play, which has a wide audience appeal. It has earned accolades for its wit, relevant storytelling, and capacity to amuse while imparting important life lessons, and it has emerged as a cultural icon.

A worldwide hit, Peppa Pig is now televised in more than 180 nations. In addition, the series has inspired a wide variety of products, such as toys, apparel, novels, and video games. Peppa Pig is renowned for its lively and eccentric animation, accessible plotlines, and memorable theme song.

category  Fisher Price
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contents Fisher-Price have been making baby toys since 1930 is well recognised for manufacturing a wide range of toys and baby products that are made to last and enjoyable for kids of all ages.

Fisher-Price produce baby and toddler equipment such high chairs, strollers, and play yards. The Little People playsets include vibrant, chunky figurines that can be played with in a themed playsets such as farm, police station and more. The Laugh & Learn series of toys is designed to teach young children the fundamentals of counting, colour recognition, and shape recognition.
Along with their standard toy line, Fisher-Price now provides a selection of electronic learning toys including tablets and interactive books that are designed to keep kids stimulated while imparting new knowledge.
Fisher-Price products are renowned for their dependability, educational value, and broad selection of items for various age groups.

category  Baby Einstein
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contents Baby Einstein toys are for infants and young children, with the aim of introducing them to the world around them in a fun and interactive way. Baby Einstein toys are designed to engage and stimulate young children through play. They offer a wide range of toys such as activity centres, play gyms, stuffed animals and more, all created to help develop the child's cognitive, visual, and auditory skills. They feature bright colours, different textures and make fun sounds to keep the child's attention. Some examples of Baby Einstein toys include Take Along Tunes Musical Toy, Baby Einstein Discover and Play Piano, The Baby Einstein Discover and Play Activity Gym.

With toys suitable from birth and through each stage of development you will find a toy to inspire your little one, or a great gift for any occasion.

category  Leapfrog
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Electronic books, interactive learning systems, instructional games, and other learning toys from Leapfrog are available at Toymate. The goal of Leapfrog's educational and entertaining products are to support kids learning and development of fundamentals including reading, writing, math, and problem-solving.

The Leapfrog LeapPad, an engaging learning tablet, is one of their most well-known product lines. It has a selection of educational games, e-books, movies, and other interactive content and is made to be sturdy and kid-friendly. It has a built-in camera and video recorder that let kids record images and movies to use later in educational activities.

Other learning toys by Leapfrog include the LeapReader, an interactive reading and writing system, and the LeapsterGS, a portable gaming device with educational games. They also provide a selection of instructional books and activities that work with their products.
In general, Leapfrog's products are made to encourage learning in kids while also assisting in the development of critical abilities. Leapfrog is exceptionally well-represented by Toymate online and in store

category  LEGO
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contents LEGO bricks are made out of brightly coloured interlocking plastic blocks and a variety of accessories, including minifigure figurines and other accessories. LEGO bricks can be put together and connected in a variety of ways to create things like functional robots, buildings, and automobiles.

One of the most well-liked toys in the world and a cultural icon is LEGO. Additionally, it is applied in a variety of educational and therapeutic contexts, including computer programming and occupational therapy.
Themes for LEGO sets include City, Technic, Creator, and others. They are available for a wide range of ages and skill levels. Themes like Harry Potter, Disney, Marvel, DC, and others are released by LEGO as well. Characters, cars, and settings from the relevant series are featured in these sets.
With LEGO sets for 0 – 99 years old there is a set for everyone and make a great gift for any occasion.

category  Construction
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contents Construction toys, or building toys, are a kind of toy that let both kids and adults create and construct different models and buildings out of various pieces and components. Brands of popular building toys include Lego, K'Nex, and Mega Bloks, to name a few.

Interlocking bricks are small, plastic blocks that fit together to make larger constructions. Rods and connectors are plastic rods and connectors used to build structures. Magnetic building sets employ magnets to hold the parts together and allow for simple building and re-building.
Construction toys have educational benefits, as they can help children develop fine motor skills, hand-eye coordination, and problem-solving abilities. They also help to promote creativity and imagination. Construction toys can also be used for STEM education by introducing children to basic principles of physics and engineering.
Construction toys are popular among people of all ages

category  Action Figures
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Action figures are small, poseable figures typically depicting characters from popular movies, television shows, comic books, video games, and other forms of entertainment. They are usually made of plastic are designed to be played with or collected.

Action figures usually come in 1 of 3 scales – 3.75 inch, 6 inch and 12 inch figures and popular brands include Marvel, Star Wars, Transformers and DC. They vary from basic figures to highly detailed and articulated collectible figures.
Whether a collector or buying for kids Toymate has a wide range of action figures to suit any budget.

category  Trading Cards
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contents Trading cards are collectable cards with images, facts, and figures on a wide range of topics, including sports, video games, movies, and more. Typically printed on laminated paper, they are highly collectable and often swapped or traded with other collectors.

The facts and info on sports cards are typically related to athletes, teams, and events from sports like basketball, football, and baseball. Gaming cards are used to engage in battles with other players using the unique attributes of each card.
Pokémon, Panini, and Donruss are a few of the well-known trading card brands.
With new releases all the time Toymate is the destination for all of the latest and best cards.

category  Schleich
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contents German toymaker Schleich specialises in producing detailed, lifelike figurines and playsets. For more than 80 years, it has been making premium figurines. The company's figurines are hand-painted and fashioned of a sturdy, premium plastic to ensure that they are incredibly realistic and detailed. Children and adults alike love Schleich's figurines, which are frequently used for play, as well as for collecting and educational purposes.

Schleich's figurines ranges span includes wild creatures, farm animals, fantasy figures, historical people, and various themes including dinosaurs, knights, and horses. They are also highly popular for activities like diorama and other model-building.

category  Animals & Dinosaurs
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contents Toy animals and dinosaurs are loved by both kids and adults. The range includes plush toys, plastic figurines, and model kits. Popular dinosaur toys include the T-Rex and Velociraptor. Popular animal toys include plush bears, dogs, and cats.

These toys can be played with, used in the classroom, or kept as collectibles. The toys can be an entertaining approach to educate children about various creatures and dinosaurs and to pique their curiosity about the natural world.
One of the biggest dinosaur brands is Jurassic World, dino figures & playsets based on the popular movie franchise. Other popular brands include Schleich, hand-painted figures, and Roboalive, remote-controlled dinosaurs and other animals.
Toymate have a huge range of toy animals which make great gifts for collectors or those interested in the natural world.

category  Transformers
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contents Transformers are a popular line of action toys produced by Hasbro and Takara Tomy. They were first introduced in 1984 as a toy line and has since spawned comic books, animated television shows, and blockbuster live-action movies.

Transformers are robots that can "transform" into vehicles or other objects and detail the war between the Autobots & the Decepticons. The Autobots, led by Optimus Prime, are a heroic group of robots who fight for peace and justice. The Decepticons are the main antagonists in the Transformers universe, led by Megatron, are ruthless, power-hungry, and evil characters. Other popular characters include Bumblebee, Ironhide, Ratchet, Jazz, Grimlock & Starscream.
Transformers toys are popular with both kids and collectors alike, and the range includes action figures, playsets and more

category  DC
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contents DC Comics, also known simply as DC, is one of the largest and oldest comic book publishers in the United States. It was founded in 1934. DC Comics is famous for a wide range of iconic and beloved characters, including Superman, Batman, Wonder Woman, The Flash, Green Lantern, and many others. DC's comics and characters have inspired television shows, films, and video games.

DC is also known for its multiverse, a concept that allows multiple versions of characters and their stories to exist within the continuity of the comics. DC has also been a part of several crossover events involving multiple characters and series, such as Crisis on Infinite Earths and Infinite Crisis.
DC action figures continue to be a favourite among fans of all ages, for both play and display. Along with figures the toy range also includes playsets, plush toys, vehicles and more.

category Heroes of Goo Jit Zu
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Heroes of Goo Jit Zu are squishy, stretchy action figures. Made to be stretched, twisted, and squished, allowing children to play in a many different and fun ways. Each figure is based on a different character, such as a superhero or a monster, and has its own distinct design and "gooey" feel. The figures are also built to last and withstand the wear and tear of play. They are a great way for children to use their imagination and creativity while playing,
The range includes characters from pop culture such as Marvel and DC Superheroes, Ninja Turtles, Monster, and others. Each character has its own distinct abilities and powers. Suitable for kids 3 and up

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Beyblades

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Let it rip! Takara Tomy launched the Beyblade spinning top in 1999. Beyblades are made up of a spinning top (the "Beyblade") and a spinner launcher. The tops are composed of a metal ring, a plastic performance tip, and a weight disc that can be customised to improve the top's performance. Beyblades can be tweaked for attack, defence, and stamina depending on your strategy and opponent. Battles can take place in a Beyblade stadium.
There is now an anime series and a competitive battling scene where players compete with their own Beyblades. There are electronic versions with LED lights and sound effects called "Beyblade Burst," and a mobile game called "Beyblade Burst Rise" that can be played with a special controller.

category  Bakugan
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Bakugan is a Japanese-Canadian animated television series about action and adventure. The series follows Dan Kuso, a young boy who discovers Bakugan creatures and becomes a brawler in order to save the parallel universes of Vestroia and Earth. The show premiered in Japan in 2007 and in the United States in 2008. The series also inspired a collectable card game and a toy line. Bakugan Battle Brawlers: New Vestroia, Bakugan: Gundalian Invaders, Bakugan: Mechtanium Surge, and Bakugan: Battle Planet followed.
The Bakugan toy line is based on small, spring-loaded spheres that, when rolled onto a special game board or other surface, pop open into creatures. The toys include a variety of Bakugan creatures, each with its own distinct appearance, abilities, and characteristics. The toy line also includes game boards, cards, and other accessories for playing the Bakugan collectable card game.

category  Pokemon Trading Cards
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The Pokémon Trading Card Game (TCG) is a collectable card game based on the video game franchise Pokémon. Players compete using decks of cards depicting Pokémon and their moves, attempting to knock out the opponent's Pokémon. The game is played in tournaments all over the world. The TCG includes cards from all generations of Pokémon games. The game is played with a combination of basic energy cards and trainer cards, each of which has a different effect and provides support for the player's Pokémon.
To begin the game, each player has of 60 cards, which may include Pokémon, Trainer, and Energy cards. Players take turns playing cards from their hands and utilising the abilities of the available cards. The goal of the game is to use your Pokémon to deal enough damage to your opponent's Pokémon to knock them out (or "KO" them). When one player has knocked out all of the opponent's Pokémon, or when the opponent has no more cards in their deck to draw from, the game is over.
It has become extremely popular around the world due to its high replayability and deckbuilding options, as well as different strategies and decks.

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Jurassic World

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Michael Crichton's novel Jurassic Park was first published in 1990. It tells the story of a billionaire's plan to build a theme park with living dinosaurs, but things go wrong when the dinosaurs escape and endanger the park's visitors. The novel was adapted into a highly successful film directed by Steven Spielberg in 1993, and a slew of sequels, including Jurassic World, Jurassic World: Fallen Kingdom, and the most recent film, Jurassic World: Dominion, have followed.
Toys based on the films' characters and dinosaurs include action figures, playsets, LEGO sets, and collectibles. Some of the most popular dinosaur toys have been T-Rex, Velociraptor, and Triceratops, as well as the genetically modified hybrid Indominus Rex from Jurassic World. Some have realistic detailing, movable parts, sounds, and other features. Fans of all ages enjoy these toys and merchandise.

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Disney Princess

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Disney Princess features a cast of characters from Disney animated films. The franchise began in 1989 with the release of the film The Little Mermaid and has since expanded to include over 10 princesses. Princesses include Snow White, Cinderella, Ariel, Belle, Jasmine, Pocahontas, Tiana & more. They are known for their bravery, determination, and compassionate hearts and each Disney Princess their own backstory and personality. Many of these stories are based on folklore or fairy tales from around the world.
Disney Princess dolls are a popular line of dolls based on the Disney Princess characters. They are often highly detailed and feature the characters in their iconic film outfits. Tiaras and sceptres, as well as accompanying playsets and figurines, are frequently included with the dolls. Aside from the Disney Princess dolls, there are numerous other types of toys available, such as playsets, dress-up costumes, outdoor toys, art sets, and much more.

category  L.O.L.
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L.O.L. Surprise! (short for "Little Outrageous Littles") is a line of collectible dolls and accessories produced by MGA Entertainment. The dolls are sold in small, sealed balls, which contain several layers of surprises, including clothing, shoes, and accessories, as well as a small doll. The dolls are highly collectible and come in a variety of themes, such as pets, babies, and families.
Known for their unique unboxing experience, as each ball contains multiple layers of surprises, and the dolls themselves have various features such as hair that can be styled, and outfits that can be mixed and matched. The L.O.L. Surprise! range also includes playsets, carry cases, and other accessories.
The are many release of L.O.L. dolls which have specific themes and accessories such as LOL Surprise OMG, LOL Surprise Glamper, LOL Surprise O.M.G. Remix, etc. Start or build your collection today at Toymate.

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Funko Pop!

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Funko Pop is a line of vinyl figurines produced by Funko. Funko Pop figures are usually 3-4 inches tall and made of vinyl. They are easily recognisable and highly collectable due to their simple, stylised design with large heads and small bodies. Characters from movies, TV shows, video games, comic books, and other media are used to create the figures. Special editions of certain figures, such as glow-in-the-dark, metallic, or transparent versions, increase their collectability. Funko Pops are popular among fandom fans and are frequently used to decorate desks, shelves, and collections. New figures are constantly being released. Toymate is a great place to start or expand your collection.

category  Disney Frozen
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Disney Frozen is a successful animated film series created by Walt Disney. It quickly became one of Disney's most successful animated films after its release in 2013. The plot revolves around two sisters, Elsa and Anna, who set out on a quest to save their kingdom from eternal winter. The film features memorable characters, such as Olaf the snowman, and an award-winning soundtrack. Since then, Frozen has had several sequels and has become a cultural phenomenon, inspiring a large and devoted fan base.
Disney Frozen dolls and toys include Elsa, Anna, and Olaf dolls, as well as playsets, dress-up sets, and other movie-themed toys. Many Frozen toys and dolls include elements of play and interactivity, allowing children to re-enact scenes from the film and create their own adventures. Frozen toys and dolls have become popular with both children and collectors, so browse the selection at Toymate.

category  Disney Encanto
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Disney's Encanto, a musical animated film, was created by Walt Disney and was released in 2021. It features an all-Latino cast. Mirabel, the youngest member of a magical Colombian family, must discover her own special abilities in order to save her family's enchanted home, known as the Encanto, from being destroyed forever. The film is set in a diverse and colourful world. Disney's Encanto has received praise for its celebration of Latinx culture and positive portrayal of family and heritage.
Disney's Encanto dolls and toys are all inspired from the movie.. They include dolls based on the film's main characters, such as Mirabel and her family, as well as playsets, dress-up sets, and other toys. The dolls are designed to look like the movie characters, with attention to detail and accuracy in their outfits and accessories. Many Encanto toys and dolls also include elements interactivity, allowing children to act out scenes from the film and create their own adventures. Encanto toys are a popular choice for movie fans, both children and collectors.

category  Sylvanian Families
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Sylvanian Families is a line of animal-themed collectable figurines and playsets and created in 1985 by the Japanese company Epoch. It is popular among both children and collectors. The figures are cute animals dressed in human clothing and living in a fantasy world. Sets include rabbits, bears, koalas, kangaroos and mice.
The collection includes a wide variety of animal characters and accessories, each with their own distinct personality and design. Homes, furniture, and vehicles are among the playsets and accessories. The brand has a large collection of items and a large following, making it a popular item for collectors. So whether just starting or a long time collector Toymate is the destination for everything Sylvanian Families.

category  The Wiggles
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The Wiggles, formed in Australia in 1991, perform songs and skits designed to entertain and educate young children. Often using bright colours, simple melodies, and physical movements to engage their audience. The Wiggles' music and performances are themed around counting, letters, healthy habits and more. The Wiggles have become one of the most popular children's groups in the world, and have numerous albums and videos
The Wiggles range of toys includes plush toys, dolls, play sets, costumes, musical instruments, and more. These toys are designed to allow children to engage with and play out scenarios from The Wiggles' songs and shows. The toys feature bright colours and playful designs, and encourage creativity, imaginative play, and musical expression in young children.

category  My Little Pony
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Hasbro developed My Little Pony as a toy line for young kids. It has since expanded into television shows, movies, books, and other merchandise. The franchise is set in the world of Equestria and features colourful and diverse ponies with unique personalities, abilities, and interests. My Little Pony explores themes of friendship, teamwork, and empathy while following the adventures of the ponies as they work together to solve problems and overcome obstacles.
Classic ponies, playsets, vehicles, and other accessories allow children to recreate scenes and imagine their own adventures. Since its initial release, My Little Pony toys have been updated and re-imagined several times, with new generations of ponies, updated designs, and new themes and storylines. Despite these changes, the franchise's core values and themes remain consistent, making it a timeless classic enjoyed by both children and adults. There's a My Little Pony toy for everyone's tastes and interests, whether you're a fan of the classic ponies, the newer generations, or the entire franchise.

category  Hatchimals
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Hatchimals are interactive toys that come in the form of eggs that "hatch" to reveal a small, collectable creature inside. They were first released in 2016. Play activates the toys, with children nurturing and caring for the egg through a series of interactive steps such as tapping and tilting the egg until it hatches. When the creatures hatch, they can be played with and trained in a variety of ways, including teaching them to walk, dance, and play games. They can also interact with their surroundings and other Hatchimals toys and have different moods and personalities.
Hatchimals offer a unique play experience that combines both physical and digital elements and are designed to be educational and encourage imaginative play. Whether you're looking for a fun, interactive toy for your child or a collectible for yourself, Hatchimals offer a unique and engaging play experience that is sure to captivate kids and adults alike.

category  Furreal
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Hasbro's FurReal toys are interactive, lifelike animals that are designed to provide a "real" pet experience. The toys are made of quality materials and include tech such as sound and motion sensors, which enable the animals to respond to touch, sound, and other stimuli.
The FurReal range has a wide range of animals, including cats and dogs as well as mythical creatures such as dragons and unicorns. Each plush animal is created with realistic fur, movements and sounds.. Some of the toys include accessories and playsets, allowing kids to create their own FurReal pet world.
FurReal toys are intended for kids of all ages and provide a unique and engaging play experience that combines physical and digital elements. Whether you're looking for a fun and interactive toy for your child or a collectable for yourself, the FurReal line has something for everyone's taste and budget.

category  Little Live Pets
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Little Live Pets are electronic toys that mimics the behaviour of real animals. They have a variety of features that allow them to interact with children while also providing a fun and realistic play experience. Some Little Live Pets have feathers or fur that kids can pet, and others can be trained to respond to commands. They frequently make realistic animal sounds and movements,. Little Live Pets have distinct personalities and behaviours that set them apart from one another. Some birds, for example, may be shy and will flee when a child approaches, whereas others may be more outgoing and playful.
Little Live Pets have grown in popularity since first releases in 2011, and they have become wanted in many toy collections. Their interactive design has made them popular among children who enjoy animals and playing with toys. Little Live Pets are sure to bring a smile to any kid's face, whether it's a bird that chirps and sings or a mouse that scurries and squeaks.

category  Magic Mixies
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Magic Mixies are toys that allows children to combine various ingredients create their own unique characters. Kid’s can combine their ingredients in their “magic cauldron” and a new pixie is revealed. Magic Mixies' appeal stems from their ability to be customised and to create unique characters that reflect the child's own imagination. They promote creativity while also providing a fun and interactive play experience. Magic Mixies have grown in popularity among children who enjoy mixing and matching, creating, and playing with colourful and imaginative characters.
Magic Mixies are a fun and interactive toy that allows for endless play and creativity. They are a popular toy choice for children who enjoy combining, creating, and playing with colourful and imaginative characters.

category  Balance Bikes
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Balance bikes are often recommended as a first bike for kids as young as 18 months, and are considered a safer alternative to training wheels, as they do not have the risk of tipping over like traditional bikes with training wheels. Children push themselves along with their feet and can learn to balance and control the bike gradually, until they are ready to transition to a bicycle with pedals.
Balance bikes can come in wood, metal, and plastic, and most can be adjustable to fit the growing child. They are also lightweight, making them easy for young children to handle and control.
Balance bikes provide a fun and effective way for young children to develop the skills they need to ride a traditional bicycle, while also promoting physical activity and outdoor play. They are a great investment for parents looking to provide their children with a safe and enjoyable first biking experience.

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Monster Jam

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Monster Jam is a monster truck racing competition and typically consists of monster truck racing and freestyle competition on a track with obstacles such as jumps and stunts. The goal of the freestyle competition is to perform the most impressive tricks and stunts, whereas the racing competition consists of several trucks racing at high speeds around a track. Monster Jam has a huge fan base that attends live events and watches televised events.
Monster Jam toys are scale replicas of real-life Monster Jam monster trucks. They are available in a variety of sizes, ranging from small collectable trucks to larger-scale RC trucks. The range includes fan favourites Grave Digger, Max-D, El Toro Loco, Megaladon, and others. Monster Jam toy trucks often include additional features such as working suspension and lights.
Monster Jam is the ultimate in high-octane entertainment.

category  Tonka
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Tonka Toys, founded in the 1940s, are best known for their tough metal toy trucks. They are very popular because of their durable construction and realistic design. Tonka trucks are made of heavy-duty steel and are built to last the bang and bash of outdoor play. Dump trucks, cement mixers, and fire trucks are popular in the product range. Tonka's range now include toys other than trucks, such as construction toys, vehicles, and other playsets.
Tonka toys are always popular with both children and collectors and the brand has become synonymous with high-quality, long-lasting toys and remains a popular choice for families and toy enthusiasts.

category  John Deere
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Founded in 1837 with its headquarters in Illinois, John Deere is one of the largest equipment manufacturers in the world producing agricultural, construction, and forestry machinery as well as engines & drivetrains. John Deere's is widely recognized for their quality and innovation, and the company has a strong reputation in the agriculture industry.
John Deere toys are miniature versions of their equipment, including tractors, combines, and other vehicles. These toys often feature realistic details and designs based on actual John Deere equipment. Popular among fans of farming, construction, and heavy trucks, they are perfect for the backyard sandpit.

category  Toy Blasters
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Toy blasters come in many forms and Toymate have a wide range to choose from. Dart Blasters use compressed air to launch soft foam darts and come in many sizes and level of complexity. Well know brands include Nerf & X Shot. Water blasters, also known as water guns & water pistols, shoot streams of water and are ideal for outdoor summer fun. Super Soaker is especially popular in this range. Laser Guns use light to hit targets and are ideal for indoor fun. Some sets come with vests that light up when hit so adds to the excitement. Laser X is the biggest brand in this range.
So whether wanting some solo fun or teaming up with friends & family toy blasters make for hours of fun and friendly competition. Jump in and explore the range at Toymate.

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Bathtime

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Bath time is an important part of a baby's routine because it has numerous health and well-being benefits. Bathing a baby helps keep them clean and fresh by removing dirt, sweat, and impurities from their skin, which can prevent skin irritations and infections. Bath time can also be a relaxing experience for babies, especially before bedtime, as the warm water and gentle touch can help to calm and soothe them. Bath time also gives parents an excellent opportunity to bond with their babies through close physical contact and eye contact. Bathing can even help a baby's physical development by allowing them to practise gross and fine motor skills like kicking, splashing, grasping, and reaching. Finally, a warm bath before bedtime can promote better sleep by signaling to the baby's body that it is time to rest.

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Vtech Learning

Image  VTech's educational toys are designed to stimulate children's curiosity and creativity while providing a fun way to learn and develop important skills.
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VTech educational toys are intended to help children learn and develop important skills in a fun and interactive environment. The company offers a diverse range of toys that appeal to a variety of age groups and interests.
VTech has toys for infants and toddlers that help them develop fine motor skills, cause-and-effect relationships, and sensory awareness. Soft toys with interactive features, musical toys, and activity centres are examples of such toys.
VTech has a variety of toys for preschoolers and young children that focus on developing cognitive, language, and math skills. Many of these toys teach children things like counting, shapes, and letters through interactive games and activities. Tablets, interactive books, and electronic learning systems are examples of such toys.
Overall, VTech's educational toys are designed to stimulate children's curiosity and creativity while providing a fun way to learn and develop important skills.

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Bathtime

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Bathing a baby is an important part of their routine, not only for hygiene purposes but also for their overall wellbeing. Baby bath time can be a special bonding experience between parents and their little one. However, it can also be a challenging task, especially for new parents. That's why choosing the right products is essential for making the process as smooth and comfortable as possible. Our baby bath products are designed to gently cleanse your baby's delicate skin while providing a soothing and relaxing experience. From baby wash to bath toys, we've got everything you need to make bath time a fun and enjoyable experience for both you and your baby.

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Bath

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Making sure your infant is clean and comfy is one of the most crucial baby care duties. Bath time is a wonderful time to spend quality time with your kid while also keeping them clean and fresh. Yet selecting the best cosmetics for your baby's fragile skin might be difficult with so many alternatives available. It's crucial to use soft, non-toxic bath products for babies to avoid irritating their delicate skin. Seek for infant bath products that are natural and organic and free of harsh chemicals and scents. To maintain their hair's cleanliness and health, it's also critical to use a mild baby shampoo and conditioner.

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Siku

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Immerse yourself in the captivating world of Siku die-cast cars, where precision and quality unite to create exceptional miniature vehicles. Siku's commitment to craftsmanship and attention to detail is evident in every model, making them a must-have for collectors and enthusiasts alike. Our extensive collection showcases a diverse array of die-cast cars, ranging from timeless classics to contemporary marvels, allowing you to curate a collection that reflects your unique automotive interests. Whether you're an experienced collector or just beginning your journey, Siku die-cast cars offer a superb blend of realism and artistry. Elevate your passion for die-cast car models and explore our selection today. Discover the world of Siku, where miniature cars come to life with unparalleled quality and authenticity.

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LEGO Dreamzzz

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Ever wondered what could happen if you had ultimate power over the fantasy world that you could create? Kids are encouraged to use their imaginations and the power of dreams like never before with LEGO DREAMZzz playsets. These inventive construction sets, which are based on the storylines and characters of the popular LEGO DREAMZzz TV programme, offer story-led instructions that let youngsters get involved in the action and allow them the opportunity to construct any fantasy animals and vehicles they can imagine. See how children six years old and above can unleash their imaginations and develop their creativity with these dream toys. LEGO Sets are quality made and durable and provide endless hours of fun and creativity.

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Tonies

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Tonies is an intuitive and award-winning audio system and has changed the way young children play and learn independently with its child-safe, and screen-free approach. Tonies blend the tactile enjoyment of physical toys with the educational and entertainment benefits of curated audio content. They provide a meaningful way for children to interact with stories and music, making them a popular choice among parents seeking enriching experiences for their kids.
These toys consist of small, hand-painted figurines that depict characters from beloved children's tales or iconic music albums. Each Tonie figurine contains a NFC chip inside it that can trigger audio content such as stories, songs, or educational materials. This content is carefully curated to be both engaging and suitable for children of various ages.
The main component of the Tonies system is the Toniebox, a special speaker device designed for children which is shaped like a compact box with soft, rounded edges. the Toniebox is durable and easy for kids to handle.
To play audio content stored on a Tonie, a child simply places the figurine on top of the Toniebox. The content associated with that specific Tonie then begins to play automatically. Removing the Tonie halts the playback instantly, offering seamless interaction. Through the Tonie app, parents can access and download free content, or even upload their own onto their Creative Tonie. This unique figurine can hold up to 90 minutes of stories, music messages or educational content on them. You can even ask a grandparent or family member to record you a message. Tonies encourage independent play and stimulate children's imaginations through storytelling and music. They are designed with safety in mind, using durable materials and ensuring that the audio content is pleasant for young ears.

category  Disney Lorcana Trading Cards
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Disney Lorcana Trading Cards are quickly becoming a must-have for collectors and Disney fans alike. These unique cards combine the magic of Disney with the excitement of a trading card game, featuring beloved characters like Mickey Mouse, Elsa, and Moana. Lorcana offers a fresh experience for both seasoned players and newcomers, allowing them to build decks, strategize, and compete in exciting gameplay. Each card is beautifully illustrated, showcasing the iconic Disney style that fans adore.

Whether you're looking to enhance your collection, participate in competitive play, or simply enjoy the nostalgia of Disney, Lorcana Trading Cards offer something for everyone. With limited editions and rare cards, the thrill of discovering new additions to your deck adds to the excitement. Disney Lorcana is perfect for family game nights, trading with friends, or as a gift for Disney enthusiasts.

Stay ahead of the trend by investing in Disney Lorcana Trading Cards today. Be part of the growing community of collectors and players who are embracing this magical new world. Don’t miss out on the opportunity to own a piece of Disney history with these enchanting trading cards!

category  One Piece Trading Cards
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One Piece Trading Cards have become a sensation among fans of the iconic anime and manga series. These collectible cards bring the world of One Piece to life, featuring all your favourite characters like Luffy, Zoro, Nami, and more. Each card is uniquely designed, capturing the essence of the One Piece universe with stunning artwork and detailed stats that make gameplay both exciting and strategic.

Whether you're a seasoned collector or new to the One Piece Trading Card Game, there's something for everyone. The game offers a dynamic experience, allowing players to build powerful decks, engage in battles, and explore the vast world of One Piece through a new lens. Rare and limited edition cards add an extra layer of thrill, making every pack opening an adventure.

Perfect for anime fans, collectors, and trading card enthusiasts, One Piece Trading Cards are a must-have. Join the growing community of players and fans who are diving into this exciting new way to experience the adventures of Luffy and his crew. Start your collection today and immerse yourself in the world of One Piece like never before! Don't miss out on the latest trend in trading cards.

category  Spider-Man
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Discover Spider-Man action figures at Toymate! Explore the world of Marvel's iconic superhero with a wide range of figures that capture the excitement and adventure of Spider-Man. Whether you're a fan of the classic comic book Spider-Man, the blockbuster movies, or the animated series, you'll find the perfect toy to add to your collection.

Toymate offers Spider-Man action figures for all ages, from kids who want to recreate their favourite superhero moments to collectors seeking detailed, high-quality figures. From web-slinging posable figures to accessories such as webs, villains & vehicles. These figures provide hours of imaginative play and display possibilities.

Toymate's Spider-Man collection includes fan-favourite characters like Miles Morales, Spider-Gwen & Venom. With affordable prices, Toymate is your destination for Spider-Man toys and action figures.

Shop now at Toymate and bring the excitement of Spider-Man home today! Don't miss out on the latest Spider-Man action figures at Toymate.

category  Action
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Discover the best selection of action figures at Toymate, your one-stop shop for all things action-packed! From superhero favourites to iconic characters from TV, movies, and video games, Toymate offers a vast range of action figures for kids, collectors, and fans alike. Whether you're looking for Marvel superheroes, Star Wars characters, or classic action figures from beloved franchises, Toymate has you covered.

Each action figure at Toymate is crafted with incredible detail and quality, making them perfect for both play and display. Kids can immerse themselves in imaginative adventures, while collectors can find rare and exclusive figures to enhance their collections. With a variety of sizes, styles, and price points, there's something for everyone at Toymate.

Explore Toymate's action figure collection to discover new releases, limited editions, and must-have figures. From Transformers to Power Rangers, WWE superstars to Teenage Mutant Ninja Turtles, Toymate brings the excitement of your favorite characters to life.

Shop now at Toymate for unbeatable deals on action figures. Whether you're adding to your collection or looking for the perfect gift, Toymate is the ultimate destination for action figure enthusiasts. Don’t miss out—bring your favourite heroes and villains home today!

category  Mr Beast Lab
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Explore the exciting world of Mr Beast Lab figures at Toymate! Perfect for fans of YouTube sensation Mr Beast, these collectable figures bring his thrilling challenges and entertaining stunts to life. Each figure captures the essence of Mr Beast's unique style and personality, making them a must-have for both kids and collectors.

At Toymate, you'll find a variety of Mr Beast Lab figures & kits, designed with attention to detail & playability. Whether you're a long-time follower of Mr Beast or just discovering his content, these action figures are a great way to connect with his wildly popular brand.

Shop at Toymate today and bring the excitement of Mr Beast Lab into your home with these incredible action figures!

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Dolls

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At Toymate, we bring you the magical world of dolls that inspire imagination and develop skills through play. Whether you're shopping for a gift or a beloved playtime companion, our extensive selection has something for everyone. From timeless classics like baby dolls and fashion dolls to the latest interactive and collectible figures, our range is designed to delight children of all ages.

Our range features popular brands such as Barbie, Disney Princess and LOL Surprise, ensuring you’ll find the perfect doll to match every personality and preference. Whether it’s a beautifully crafted baby doll, a trendy fashion icon, or a themed playset that sparks creativity, Toymate has it all. Each doll is made with high-quality materials, ensuring safety and durability for endless hours of play.

Shopping with Toymate is easy and convenient. Whether in store or online you will always find the perfect gift for Christmas, birthday or any occasion.

category  Fashion Dolls
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Step into the stylish world of fashion dolls at Toymate, where creativity and glamour come to life!
Our collection of fashion dolls includes everything from evergreen favourites like Barbie and Disney Princess to the latest brands like LOL Surprise & Rainbow High. Whether your child dreams of becoming a fashion designer, stylist, or just loves to play dress-up, our fashion dolls offer endless opportunities for imaginative play.
From glamorous evening gowns to casual chic looks, our fashion dolls are ready for any occasion, allowing your child to express their unique sense of style or relive their favourite show or movie.
Shopping at Toymate is easy, whether in store or online. Our dedicated customer service team is also available to assist you in finding the perfect fashion doll for your little fashionista.

category  Rainbow High
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Explore the vibrant universe of Rainbow High dolls at Toymate!

Rainbow High dolls are fashion-forward icons that celebrate individuality, creativity, and the power of self-expression. Each doll represents a unique colour of the rainbow and comes with bold, stylish outfits, trendy accessories, and a personality that shines as brightly as their colourful hair.

Our Rainbow High collection includes the latest dolls, playsets, & accessories, allowing your child to create their own fashion stories and embark on imaginative adventures. Whether it’s mixing and matching outfits, styling hair, or recreating scenes from the popular Rainbow High series, these dolls provide endless hours of creative play.

Rainbow High dolls are known for their high quality materials, articulated bodies, and stunning designs. They’re perfect for collectors and young fashion enthusiasts alike. Shop the range in one of our stores or shop online at your convenience.

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Interactive Animals

Image  Toymate have a wide range of interactive pets online and instore
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Explore our wide range of interactive animal toys at Toymate, perfect for sparking your child's imagination and providing hours of fun. Our selection features popular interactive pets that move, talk, and respond to touch, offering a lifelike experience that kids love. From cuddly puppies and kittens to exotic creatures like unicorns and dragons, these toys are designed to engage children in creative play while promoting emotional development and empathy.

Find your child's new best friend by visiting a Toymate store near you or shop online at your convenience.

category  Fashion Collectables
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 Unleash a world of creativity and nostalgia with Toymate’s selection of fashion and collectable dolls and characters. Perfect for both young kids as well as seasoned collectors, our range features beloved brands such as Trolls, Littlest Petshop and Sylvanian Families, each bringing their own unique charm to playtime. Whether your child enjoys dressing up their dolls or creating intricate stories, our selection of dolls, playsets and collectables offers endless possibilities for imaginative play.

From the whimsical world of Trolls, filled with colourful characters and accessories, to the classic charm of Sylvanian Families, known for their detailed and heart-warming sets, Toymate has something for everyone. These are crafted to inspire storytelling, social development, and creative expression, making them ideal for children of all ages.

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Nurturing Dolls

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Discover the magic of nurturing dolls at Toymate, where every doll is designed to foster empathy, creativity, and responsible play. Our range includes lifelike baby dolls, cute toddler dolls and interactive dolls that help children develop their nurturing instincts. From feeding and nappy changing to bedtime routines, these dolls provide endless opportunities for play, allowing kids to explore the joys of caring for their very own baby.

At Toymate, we offer a variety of nurturing dolls that cater to different ages and preferences, from soft-bodied dolls perfect for cuddling to detailed, realistic baby dolls with interactive features. Whether you're looking for a classic baby doll or a more modern interactive version, our selection ensures that every child can find the perfect companion for their nurturing playtime.

category  Soft Toys
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Explore the snuggly world of plush toys at Toymate, where every plush friend is crafted for comfort, companionship, and endless cuddles. Our range of huggable animals, beloved characters, and whimsical creatures, make it easy to find the perfect toy for any child. From timeless teddy bears to modern favourites, our soft toys are designed to be cherished for years, providing both comfort and joy.

Whether you're looking for a first toy for a newborn or a unique gift, Toymate has something for everyone. Our plush toys are made with high-quality materials that are safe, durable, and incredibly soft, ensuring they can withstand countless hugs and adventures.

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Trolls

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Explore the vibrant and joyful world of Trolls toys at Toymate, where kids can bring their favourite characters from the Trolls movies to life. Our range features a wide range of Trolls dolls, playsets, and accessories that capture the colourful personalities and unique styles of these beloved characters. From Poppy and Branch to Guy Diamond and Queen Barb, each Trolls toy is designed to inspire imaginative play and endless fun.

Whether recreating scenes from the movies or creating their own Trolls adventures, our selection offers something for every fan. With detailed designs, vibrant colours, and playful features, these toys are perfect for encouraging creativity, friendship and storytelling. Shop in store or online at Toymate to find the latest Trolls dolls and accessories.

category  Ms Rachel
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Rachel is a passionate educator who creates research-based videos to help toddlers and their families learn, bond, and thrive. Her videos infuse songs, games and nursery rhymes with strategies from experts to help children reach important milestones in the crucial early years of learning. Rachel believes all children are capable, brilliant and important. She loves learning from them and being around their contagious joy and wonder.
Rachel has two master’s degrees in education. She has one in early childhood development and one in music education. She is an advocate for children’s rights and works to ensure that all children have access to high quality early childhood education. She is an ambassador for Save the Children and Room to Grow.
Her sweet little boy inspired the show and continues to inspire her work every day! She is married to the amazing, Mr. Aron, AKA HERBIE!
Shop the range of Ms Rachel toys in store and online and bring the videos to life with your little ones.

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Rainbocorns

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Discover the magical world of Rainbocorns at Toymate, where every egg holds a surprise! Rainbocorns are vibrant, plush collectibles that captivate kids with their unique blend of mystery and enchantment. Each egg hatches to reveal a colourful creature adorned with a special heart charm and brimming with hidden surprises. From Puppycorns to Kittycorns and beyond, Rainbocorns offer a wide variety of magical characters, each series introducing new and exciting features. Perfect for sparking imagination and joy, these toys are a must-have for young collectors. Visit Toymate to explore the full range and dive into the colourful adventure of Rainbocorns today!

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